Built by clinicians
who are still in it.
Most New Zealand practitioners are building their clinics without a clear roadmap.
Not because they lack capability, but because there is very little real-world guidance on what actually works.
Cushla Geck is a New Zealand osteopath and the founder of Active Osteopathy in Pukekohe.
Over the past eight years she has built a multi-practitioner clinic from the ground up, making the same decisions many clinicians are navigating now.
Pricing. ACC. Hiring. Structure.
Revenue. Costs. Profit.
Understanding what is actually driving performance, and what is not.
She has followed the work of mentors, but ultimately built her own template, shaped by the realities of the New Zealand market.
Her background in management accounting means she can read a P&L the way most clinicians read a patient file. She understands the New Zealand context because she is in it - the funding model, the lack of benchmarks, the uncertainty around what “good” actually looks like.
Her perspective comes from the decisions she has already had to make.
Anj Young is a New Zealand osteopath and the founder of Top Notch Bodyworks, a multidisciplinary clinic in West Auckland.
For over 15 years, she has treated patients while building and running a successful clinic. Through her mentoring capacity - both personally and professionally - Anj has developed a breadth of experience that gives her a unique ability to draw out a pathway that feels right for you and your business.
Patient retention. Rebooking behaviour. The systems behind it.
Using digital tools and SEO to measure what is working, and improve what is not.
Anj has a particular interest in how clinicians build viable practices. This includes a focus on patient retention, rebooking behaviour, and the practical application of digital tools to support clinic growth. Her perspective is grounded in real-world experience - balancing patient care, team leadership, and the ongoing demands of running a clinic every day.
Her perspective comes from doing the work, in real time.
Built from shared experience.
Two clinicians. Two clinics. Different paths, same challenges.
Not as a polished programme, but as a space for the conversations most practitioners are already having. Usually in isolation, or too late.
This is for clinicians who are capable, driven, and aware that something in their practice is not quite working the way it should.
Small groups. Real conversations. Focused on what you are navigating now.
Grounded in real practice,
not theory.
Allied health training prepares practitioners to deliver excellent clinical care. It does not prepare them to run a business. Pricing, systems, legal structure, financial clarity - these conversations happen too late, or not at all.
The Practice Project is built around a simple belief: that small groups of practitioners learning together, with honest conversation, NZ context, and sessions shaped by real need, is more useful than any course or consultant could be.
We’re starting small on purpose. The pilot cohort shapes what this becomes.
NZ-specific context
Pricing, structure, ACC, and operational questions framed for the New Zealand environment, not generic international frameworks.
Intentionally small
Six to eight people means real conversation. Not a webinar. Not a lecture. A room where everyone knows why they’re there.
Peer-led format
Learning alongside practitioners in similar positions matters. The cohort model creates accountability without judgment.
Lived experience
This programme is built by clinicians who have navigated the same decisions, not by business coaches who haven’t.
Ready to build properly?
We’re selecting a small group of NZ practitioners who are serious about getting this right from the start.
Submit your Expression of InterestWe review every application personally.